New Age Distribution Network
Our brands are bolstered by New Age Distribution, our operating company and one of the largest independent direct store distributors in the United States. The Colorado-based distribution network reaches over 20,000 outlets across 46 states and 10 countries. A significant cash generator as a standalone business, New Age distributes over 60 brands and 600+ SKU’s across all relevant product categories.
Our organizational structure incurs a sustainable competitive advantage, providing:
- A test bed for product innovations before triggering a national rollout
- An early warning system for emerging products and segments
- Credibility with national DSD distributors and penetration across all major retailers
- Insight allowing us to successfully deliver products with healthy functional points of difference that align with consumer, distributor, and retailer preferences