Distribution

Our distribution company is one of the largest independant distributors in the U.S., delivering a sustainable competitive advantage for New Age

New Age Distribution Network

Our brands are bolstered by New Age Distribution, our operating company and one of the largest independent direct store distributors in the United States. The Colorado-based distribution network reaches over 20,000 outlets across 46 states and 10 countries. A significant cash generator as a standalone business, New Age distributes over 60 brands and 600+ SKU’s across all relevant product categories.

Our organizational structure incurs a sustainable competitive advantage, providing:

  1. A test bed for product innovations before triggering a national rollout
  2. An early warning system for emerging products and segments
  3. Credibility with national DSD distributors and penetration across all major retailers
  4. Insight allowing us to successfully deliver products with healthy functional points of difference that align with consumer, distributor, and retailer preferences
Our Colorado-based distribution network reaches over 20,000 outlets across 46 states and 10 countries and distributes over 60 brands and 600+ SKU’s across all relevant product categories.
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