Mission
to inspire and elevate the human spirit.
Key Values
purpose
progress
presence
Timeline
JUNE 2016

Búcha Live Kombucha acquires Xing Tea, Aspen Pure, and Colorado distribution powerhouse to form New Age Beverages Corporation.

OCTOBER 2016

New Age adds a global brand platform to the family, acquiring Marley Beverage Company and expanding the portfolio to four individual brands with over 8 product lines.

MARCH 2017

New Age acquires Coco Libre, the leading multi-serve coconut water brand, with sparkling, original, and protein offerings – giving New Age a hold in all key growing beverage segments.

JUNE 2017

The New Age Health Sciences Division is born, with the acquisition of Premier Micronutrient Corporation. Gaining a dozen patents, New Age solidifies an extensive IP portfolio to shape the future of ‘functional beverages’.

JANUARY -JULY 2018

New Age rolls out a suite of new products, launching Coco Libre Sparkling, Shelf-Stable Búcha Live Kombucha, Marley Yerba Mate, Marley Cold Brew, ‘NHANCED Recovery, Xing Craft Brew, and WATERisLIFE.

OCTOBER 2018

New Age rebrands itself, revamps its mission, launches the HEALTHY model, and establishes its inaugural content platform (The Scroll) — beginning its next phase of growth as a thought leader in the health-conscious, personal growth space.