ミッション(Mission)
世界をリードする健康飲料企業・ライフスタイル企業になること

New Ageは目的志向のブランドポートフォリオであり、人類の魂を刺激し高めることにコミットしています。中核となる役目は地球に健康的な代替手段を届けることですが、企業が社会的に積極的に影響を与え、グローバルな変革の主体として機能する責任を持っていると私たちは信じています。私たちの目標は、自身の健康と人生の目的を徹底的に追及する人々を動機づける最高級の「あなたにとってのより良い」製品と貴重なコンテンツを届けることにより、私たちが到達する人々の生活にポジティブな変化を促すことです。

Key Values
目的(purpose)

Always Refining. You can’t hit a target you can’t see. Achieving clarity of purpose is the first step in creating your ideal reality, every action and interaction flows from a deeply held vision of how you want to live.

進歩(progress)

Always Moving Forward. If you can conceive it, consider it within reach. A commitment to personal growth arms us with the mindset to navigate our complex & challenging lives. Invest in yourself, success is the progressive realization of a worthy goal.

プレゼンス(PRESENCE)

Always in the Moment. Embrace reality, and take ownership for your life. Live with intention and find joy & fulfillment in the day-to-day grind. Everyone has something to be grateful for, be content in the here and now.

Timeline
JUNE 2016

Búcha Live Kombucha acquires Xing Tea, Aspen Pure, and Colorado distribution powerhouse to form New Age Beverages Corporation.

OCTOBER 2016

New Age adds a global brand platform to the family, acquiring Marley Beverage Company and expanding the portfolio to four individual brands with over 8 product lines.

MARCH 2017

New Age acquires Coco Libre, the leading multi-serve coconut water brand, with sparkling, original, and protein offerings – giving New Age a hold in all key growing beverage segments.

JUNE 2017

The New Age Health Sciences Division is born, with the acquisition of Premier Micronutrient Corporation. Gaining a dozen patents, New Age solidifies an extensive IP portfolio to shape the future of ‘functional beverages’.

JANUARY -JULY 2018

New Age rolls out a suite of new products, launching Coco Libre Sparkling, Shelf-Stable Búcha Live Kombucha, Marley Yerba Mate, Marley Cold Brew, ‘NHANCED Recovery, Xing Craft Brew, and WATERisLIFE.

OCTOBER 2018

New Age rebrands itself, revamps its mission, launches the HEALTHY model, and establishes its inaugural content platform (The Scroll) — beginning its next phase of growth as a thought leader in the health-conscious, personal growth space.